For years we have been consultants for the Galician Cultural Industries Agency for the internationalisation of the Galician audiovisual sector, contributing ideas and a series of promotion tools. Firstly, a graphic system based on the FILMS FROM GALICIA and SHORTS FROM GALICIA brands, and their corresponding sub-brands. Added to a multitude of printed, electronic and audiovisual media. Over several years we have coordinated the publication of Galician production catalogues for the international market, the creation of videos for joint promotion, and decoration of international festivals. We also edited the book GALICIA, WAYS TO FILM in order to promote Galicia as a filming location and we have given image and naming to various programmes launched by the Government for the development of Galician audiovisual.
One of them is CINEMAS DE GALICIA, created with the aim of putting small town movie theatres (in many cases unused) in contact with the producers and distributors, to refresh cinema distribution (in Galicia and beyond). A good opportunity to reconnect the public with fiction. For who we provided graphics focused on four caricatures of the average moviegoer in total amazement by the cinematic experience (a hipster, an old lady, a teenager and a little girl). The intention was to run away from the institutional aspect and show the fun and exciting side of cinema, inviting people to recover their habit of going to the cinema. All crowned with a very simple logo, inspired by classic poster design, accompanied by four sparks representing the four Galician provinces.
In addition we were tasked with a consulting project for the circulation of the programme: loyalty programmes, synergies between institutions, promotion ideas, etc, etc.
Printing coordination Ekinocio Comunicación
Roberto C. Goday, Diego Flores
Pablo Dávila Castañeda