An Italian-spanish coproduction filmed with american actors, THE AVATARS is an american style sitcom, a mix between FRIENDS and HANNAH MONTANA produced for the Disney Channel. Guided by art director, Curru Garabal, and the series director, Luis Santamaría, we were present for all of the project development. In addition to designing the actual brand, we also created all the graphics: title sequence, animated identity (continuity, signs, roll end) and some concepts for the art department. After filming, we translated all this work to a detailed electronic dossier (consisting of: concepts, texts, photoshoot), a poster and various elements of merchandising for the international marketing of the series, managed by Onza Distribución and Grupo Boomerang. Concept: music and the internet. Colorful Disney palette and an air of comedy.
Roberto C. Goday
Pablo Dávila Castañeda